BMW Z4 Roadster – The Art of Driving / Expression of Joy

Are you looking for the more recent BMW 6 Series – Joy Flows advert?

Advert: BMW Z4 ROADSTER – THE ART OF DRIVING / EXPRESSION OF JOY
Music: (INSTRUMENTAL) SPECIALLY COMMISSIONED
Music: (VOCAL) NOVO SONIC – UNTITLED (JOY IS BMW)

There are two UK versions of this ad (and several international versions), which show a work of art created using a BMW car as a paintbrush by artist Robin Rhode. The first UK version is an instrumental:

The BMW Marketing Department states that the track was specially written in-house and is untitled. Despite information to the contrary elsewhere, we can confirm that this track was NOT composed by Nico Muhly. This behind the scenes video DOES feature a track by Nico Muhly called Pillaging Music, which can be downloaded via Amazon.

There is also a second UK ad. The track in this ad features vocals:

This track was specially created for the advertisement by the Novo Sonic sound agency in Germany. You can see more about Novo Sonic (in German) and view the ad here. According to the German website Soundlicious, “Thomas Hoffmann aka Leon Rodt acted for the sound agency Novo Sonic as co-writer and co-producer of the music.”

To confuse matters, there is apparently an Australian version of the ad which features the music of Empire of the Sun.

  • Mossy

    The UK version of this advert features a different song, does anyone know who sings it?

  • http://www.tvadmusic.co.uk Keith

    The song you are referring to comes from a version of the ad. They are both UK ads. One is instrumental the other has words, something along these lines.

    ‘An easy tune leads me to my right
    The way you move make me feel alive
    You start to doubt he reason why
    We just’

    I have not been able to identify the song.

  • Matt

    Yeah the other version can be heard here
    http://www.visit4info.com/details.cfm?adid=71410
    It claims to be Nico Muhly as well, but I’m suspicious that someone has just cut and paste that from another site. It doesn’t seem to be like Nico’s.

  • Debaser

    The singer sounds like the guy who sings with
    anchester band The Whip

  • Debaser

    That should be Manchester band…

  • BBF

    I tried using shazam to identify it without any success… :(

  • BBF

    Keith :You start to doubt he reason whyWe just’

    It might be : “you start to feel about to reason why”

  • randomlikejazz

    “you stop the demons that’s the reason why we dance”

  • jazz

    @Mossy
    Hi..been trying to find out what this tunes reminds me of…and it is astronaut by duran duran!!!! GIve it a try!!

  • Lanarkshire Lass

    @Mossy
    Hey, have been searching hard for this song to and came across the following: “According to the official statement from the BMW Marketing Department, is that the song is untitled and was written by the Marketing Department specifically for the advertisement. Unfortunately, there seems to be no plans to release it as a single.”
    Do you think we could start a petition lol?

  • Sleepy

    Damn right! The few seconds we are treated to on the advert is not enough. Lets pester BMW into releasing it.

  • Linds

    Love it, love it,…..I’ve been trying to find this music since first seeing the ad, cannot believe it’s not going to be released,..the writer is surely a genius!!!!!…Yes, lets all pester BMW!

  • Lee

    @Mossy

    Don’t know but here’s a much better extended version…

  • Maz

    Realy need to get this track released, the voice reminds me a bit of finley quaye – dice

  • http://IWANTTHISSONGRELEASED!!!!! I WANT THIS SONG RELEASED!!!!!

    PLEASE BMW, RELEASE THIS SONG!!!

    OR PLEASE NICO, YOU RELEASE THIS SONG

  • James Chambers

    Its not the same song, but this is very similar, I was trying to look for the Headman Remix of this as its even closer to what the ad sounds like…

    This is from a few years ago

    Seelenluft – Manila

  • James Chambers

    by the way, I am talking about he UK advert. Not the one above.

  • TomNotJones

    Wonderful song! I hope the people at BMW will change their minds and release this great song! Just watch Gabriella Cilmis song for the Rexona commercial. It became a huge hit!

    And I think the lyrics are as follows:

    ”An easy tune leads me to my right
    The way you move make me feel alive
    We start the game and that’s the reason why
    We dance”

  • FtB101

    Damn, I am gutted that this tune is not published or released. Come on whoever made it, quit your day job and make more of this type of music – it’s exactly what we all need – you will be HUGE!!

    BTW, I think the lyrics go:

    “An easy tune leads me to my RIDE
    The way you move make me feel alive
    We start the game and that’s the reason why
    We dance”

  • FtB101

    Actually I changed my mind, listening more closely I think it goes:

    “An easy tune leads me to my ride
    The way you move make me feel alive
    You stop the daemons and that’s the reason why
    We dance”

  • Bash

    Whoever made the song for the UK Z4 advert please release it

  • Dan

    I love the BMW tune, short dancy version with lyrics. I shazam’d too with no sucess. Bmw should get this released as itwould be massive and easy advertising for them. ‘as featured on z4 advert’ we needthis out there maybe if we get a big name dj on the case too. Everyone email in to moyles and mills at radio 1, they have people power. All we need to do is get them talking about it.

  • Talat

    I don’t know which planet all you are from and can’t hear what he’s saying. O well, I suppose you’ll pick nits out of this too, but he’s saying:
    “I need you to lead me to my ride,
    The way you move, makes me feel alive;
    You start the game,
    that’s the reason why, we dance”

    Hear it in high quality audio with headphones and you’ll believe me(or not), nuff said :D

  • Ed Lander

    Cracking tune!!! =D
    I was convinced it was by Starecase when I heard the Ad…am very surprised that it’s an exclusive track composed just for the Ad…big business I guess! :)

  • Claire

    Petition for the song to be released here
    http://www.facebook.com/group.php?gid=80057357698&ref=nf