Littlewoods.com – Christmas Gift Ideas

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Advert: Littlewoods.com – Christmas Gift Ideas
Music: Specially Recorded – My Lovely Mother

OK, this isn’t a commercially available track, but it’s sure to get stuck in a lot of people’s heads as it enjoys heavy rotation in the run-up to Christmas. The song is based on Terry Scott’s (he of Terry and June) 1950s comedy track My Bruvva. Who put an Xbox under the tree? Not to mention the fijit, the laptop, the Optimus Prime, the HTC and the Fuji? Of course, it was “my lovely mother”.

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  • Keep Xmas special

    Not the sort if advert you want your kids to see!!! Why??? Because it asks who puts the prezys under the tree with the answer “my mother” !! No mention of Santa doing this, so any child who has a doubt in their head about Santa,has just had it confirmed as I found out with my 10yr old when he saw this!! I was asked serval question, like, “I thought Santa brought the presents?” Please Littlewoods try to consider the kids & don’t spoil it!!

  • Rob

    I agree with the above post but what I’m shocked about is, that in this politically correct world we now live, where is the slightest mention of the father! Surely it is somewhat unfair to say that a mother does everything for Xmas!

  • PoppetsMummy

    Completely agree with the first comment. This advert is disgraceful and Littlewoods should remove it. I will have to make sure that my 4 year old doesn’t see it as I want him to believe a lot longer than this. I for one shall not be shopping with Littlewoods.

  • David

    And it sets the bar very high for the mother. If she cannot buy an Xbox, a Fidget, a Laptop, an Optimus Prime, a HTC Smart Phone and a Fuji Camera (total price anyone??) then maybe she isn’t as lovely as this “lurvley lurvley” (and entirely fictional) mother.

  • proud gran of 3 Grandsons

    absolutely disgusted with this ad. where is the magic of Christmas.
    Why spoil it for Children and the magic of Santa…. NOT HAPPY .PLEASE
    GET THIS SILLY ADVERT OFF TELEVISION .DISAPPOINTED IN LITTLEWOODS

  • santa

    What do I say to my child now he has asked…. But santa buys the presents doesn’t he mum… not you? NOT IMPRESSED!!!!!! The total magic taken away from my child. I have to make an excuse for this stupid advert from littlewoods to my child by saying the people who made this don’t understand christmas or the magic, its from people who don’t believe and therefore won’t get presents from santa…. OR MY BUSINESS>>>SHAME ON YOU LITTLEWOODS!!!!!

  • Tom

    Totally agree with the above comments. I’m not a parent myself but when I first saw this on television my mouth dropped, I couldn’t believe the insensitivity of it!!! Jawdroppingly thick of you Littewoods!!! Not to mention the ‘bar setter’ of how Lovely a mother who buys your stuff must be. Of course we live in a much more ‘savvy’ world now and I can understand that the age of children believing in Santa has dropped but you really are doing NOTHING to help the magic of Christmas for children. Shame on you!

  • jo

    oh get a grip……. goldilocks breaks into houses, red riding hood and the three pigs get threatened by a wolf,cinderella wears glass slippers…… do children believe everything they see and hear????NO….. my 7 & 10 year old boys love it…. they think the children rapping is fun and cute and have never once asked about is it mummy putting gifts under the tree, both still believe in father christamas, (10 year old starting to suspect but thats normal at that age) cant believe your all so offended by something like this…….

  • Emma

    I can’t stand this advert!! Maybe kids do like it?! I’m not sure. I just think its sad…christmas is about giving thoughtful presents not every expensive one in the littlewoods catalogue….

  • Myles

    What an absolutely horrible advert. I dont care for the content as i have no kids but i would willingly murder each and every person in it. Their voices are so irritating that after having to listen to it for the past 3 weeks i am at breaking point!

  • http://tvadmusic.co.uk Catherine

    Bah! Humbug! LITTLEWOODS!!!!!!!!!! Christmas, Santa, wonder & magic are obviously insignificant to you.
    This advert goes against the spirit of Christmas. People do not need commercial giants shattering our childrens innocent beliefs. I am sure that like me many mothers, FATHERS (or don’t they count) and grandparents would rather protect our children from such aggresseve marketing. Being a lovely mother is about much more than putting expensive pesents (which many cannot afford) under the tree.

    SHAME ON YOU LITTLEWOODS…..LET SANTA TAKE THE CREDIT!!!!!!!!!

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  • andrew

    I think littlewoods should be ashamed of themselves for ruining Christmas for lots of children my advice to all is to boycott littlewoods till they remove this advert

  • helen p

    i think the advert is terrible!!my little boy asked me if it was me thar left him presents at christmas and not santa!!!! its hard to keep them believing without this advert

  • Emma Kilbane

    This advert is an outrage. My seven and nine year old are now asking me if I buy the gifts not Santa! How dare you put this irresponsible, shattering advert on TV and radio. Get it off at once. You are destroying the Christmas dream for children and your advertisings team must be as thick as two planks to have not thought about this reaction. Remove this advert or this will go a lot further. I shall NEVER shop in Littlewoods as a direct result of your stupid jingle.

  • P

    Santa never brings the big presents in our house anyway (only the stockings) so I am quite happy to take credit for them. What I am more outraged about is the concept that we should “get them what they really want” regardless of whether or not we can afford it, rather than “get them what you can afford without going into debt”. Irresponsible advertising yes – but not for the reasons most people seem to think…

  • leigh

    I agree this advert is dreadful, the Santa aspect hadn’t crossed my mind at first but OMG yeah! That makes it even worse.

    My opinion was more like P’s – my “lovely lovely muvva” bought all these fancy presents for folk on credit from littlewoods even though she can’t really afford it.

  • the morning farmer

    This advert is utterly despicable. It says in no uncertain terms, ‘If you do not spend huge amounts of money this christmas (a Macbook Pro for grandad!), you are no sort of mother, even if that means getting massively into debt’. No wonder the world’s in the mess it’s in.

  • kimberley

    Get a grip people!! Santa doesn’t put the bloody presents under the tree so don’t get devastated that Littlewoods won’t lie to your children for you!! If your children are old enough to clock the words of that add and put 2 and 2 together they r getting to old for you 2 b fobbing them off with a random old man they’ve never met giving them presents! Sorry but its true! Its an ad! And I for one love it and sing along!!

  • Clare

    Absolutely disgusted in you. You should be ashamed of yourselves littlewoods!!! How dare you ruin my eight year olds Xmas?
    There’s one thing for sure you won’t be getting our money, our family or friends money either this Xmas.
    Everyone who has discussed this with us-at school gate, dance class, swim club etc are all feeling disappointed by your bad choice.
    A truly disappointed mum.

  • RandomOldManLOL

    As a comment to Jo, altho I doubt he/she will ever read it. You cant compare Santa, to Red Riding Hood and Goldilocks. Santa is a worldwide belief among children, but I doubt they actually believe a real girl out there somewhere is breaking into bears houses and the bears can talk..

    And for Kimberley, I really hope you dont have kids, as you surely seem the dullest person I’ve seen comment. Where is your sense of spirit and fun? Pretty sure you’ve lied in your life, so suck it. *presents it*

    Anyway, it isnt just about christmas, its about the fact they advertise some of their most expensive items. They say its to show a range of their goods, really? Maybe a range of their expensive goods that kids are now asking for and not getting.

  • macathome

    <Well said random

  • macathome

    Get a life…my 6 and 3 year old love it xxxx thks Little woods and I’ll be ordering lots……:-)

  • GrumbleOfKent

    Wait.. just one moment.. You’re upset with Littlewoods for telling the truth? For spoiling your lies to your kids? You’d rather your kids believe that this fake guy comes and delivers them presents because they were good.. Wouldn’t you rather they got presents from YOU as parents because they were good? At least they’d know who to behave to.. instead of some fictional character. Anyway..I know that first comment will get a few people moaning at me, but inside they know it’s true. lol. Secondly, I agree with the other posts.. We’re in a time where jobs are hard to come by, money is tight, and they set the bar and expectations of the kids high. I bought my child a game on Wii the other day. £35. He played it for an hour or two then got bored. I bought him a Microscope from the Science Museum – £8, He’s played with it constantly for about a week, looking at everything in the house under the lens. Please people, be BALANCED.

  • Hattie x

    no offence anyone but im 13 years old and when we hear this song on the radio the whole bus is singing along, i think its cute and adorable, one day kids are going to find out that Santa aint real. also they are not stating the presents what they got themselves they are saying it about their family! my 8 year old sister kind of knows its not really but still believes in him, its not just this advert either its school i remember them teaching me about Christmas, i did not get told once Santa was real. dont offend Little woods please! :) xx

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