Advert: EA Sports – SSX
Music: The Joy Formidable – Austere
This ad for the EA Sports SSX snowboarding video game on Xbox and PS3 features a track from Welsh powerpop indie outfit The Joy Formidable, led by singer and guitarist Ritzy Bryan. Austere was originally released as a single in 2008, and then re-released in 2011. It appears on the band’s album The Big Roar.