Why is it that some ads just seem to stick in our heads more than others? Often, it is not the product or service that grabs our attention, but the music featured within the ad itself. Here are three of the most memorable tracks from adverts over the years…
José González for Sony’s Bravia LCD TVs
Colourful balls bouncing along to the mellow beats of José González singing ‘Heartbeats’ quickly proved to be one of the most memorising combinations we’ve seen on TV in a long time. Even for those only half watching their TV whilst reading a magazine or playing online games at sites like www.foxybingo.com were likely to have been drawn in by this serene song. It might not have been a track you would automatically associate with Sony’s Bravia LCD TVs, but it certainly proved to be one of their most successful advertising campaigns.
Fyfe Dangerfield for John Lewis
Fyfe Dangerfield covered Billy Joel’s ‘She’s Always A Woman’ in a TV ad which cost £6 million to make, and brought tears to the eyes of the nation. Using nine actresses to show one woman’s entire life, this was another carefully chosen example of TV music which really made for a memorable advert. It was also reported to have increased John Lewis’ sales by a whopping 40%.
Phil Collins for Cadbury
Phil Collins’ ‘In the Air Tonight’ might have already been a hit song, but it took on a whole meaning following 2007′s TV advert for Cadbury. In what is surely one of the most memorable ad campaigns of recent years, we saw a man in a gorilla suit playing drums to the well known track. Whilst the association with Cadbury’s product might not seem immediately obvious, but the combination of this song and the unique concept certainly will have boosted the brand, with the ad having been watched over 10 million times on YouTube.