Advert: O2 Priority Sports – Powered By Nike+
Music: Woodkid – Run Boy Run
This ad promotes O2′s link up with Nike+ via the Priority Sports app, which is available for Android devices. French musician Yoann Lemoine, also known as Woodkid released ‘Run Boy Run’ as a single in May. Another Woodkid track, ‘Iron’, featured in Peugeot and Assassin’s Creed adverts from October 2011. Run Boy Run is available to download from iTunes.