Advert: St John Ambulance – Helpless
Music: Sia – I’m In Here (Piano/Vocal Version)
This powerful St John Ambulance advert tells the quite distressing story of a cancer survivor who dies as a result of choking, with the aim of highlighting the fact that first aid could prevent up to 140,000 deaths each year – the same number of people that die of cancer – and demonstrating that basic first aid techniques can be the difference between life and death. The song is the piano/vocal version of I’m In Here by Sia. You can get important information on first aid from St John Ambulance using the link above.