Advert: Southern Comfort – Whatever’s Comfortable
Music: Odetta – Hit or Miss
This Southern Comfort ad features a chap who is very comfortable in his own skin (and tight shorts) on a walk along a beach. There’s also another version of the ad featuring the chap standing on a patio. Both versions feature the same song, a 1970 jazz/funk rare groove classic by singer, actress and civil rights activist Odetta Holmes. Odetta wrote this track, Hit or Miss, and it was released as a single and featured on the 1970 album Odetta Sings. It was popularised again in 1999 when it was featured on the limited edition DJ Shadow & Cut Chemist mixtape Brainfreeze. Unfortunately, the original version of Hit or Miss is now very difficult to track down. There is a live version available on iTunes, but that sounds very different to the version in the ad. Your best bet is to get hold of the CD compilation Mojo Club Presents Dancefloor Jazz Vol 4: Light My Fire, which features Hit or Miss as track six, and is available from Amazon.