Fiat 500L – 500 Goes Large

Advert: Fiat 500L – 500 Goes Large
Music: The Chilkoot Children’s Choir – ABCD

This Fiat 500L TV ad has recently arrived on UK screens after being aired widely across Europe. The schoolyard-type song (“ABCDEFG, 123 come play with me, Let’s go, Come on let’s go…”) was licensed for the ad campaign by music agency GODIY Music, which specialises in using tracks by new and previously undiscovered artists. In this case, the track is ABCD by the Chilkoot Children’s Choir. We know virtually nothing about them, other than the fact that the Chilkoot is a former goldrush trail that runs from Alaska to Canada. The track is not commercially available.

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Tesco – Easter 2013

This Tesco ad for Easter 2013 challenges viewers to find eggs hidden in Google Street View in an online competition (#FindTheEggs). The Continue reading

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