Advert: Strongbow – Earn It 2013
Music: Carl Orff – O Fortuna (Carmina Burana)
Following on from last year’s hugely popular Pear advert, Strongbow presents another ‘Earn It’ TV ad featuring an iconic soundtrack. A difficult pool shot, a best man’s speech, and a seemingly-impossible penalty kick are overcome to the strains of O Fortuna, the opening movement from composer Carl Orff’s Carmina Burana. O Fortuna has been used in everything from the movie The Omen to the Old Spice aftershave ads to the X-Factor TV show, and is regarded as the most widely-heard classical music piece of the modern era. The ad uses the popular ‘Berlin recording’, featuring the Berlin Radio Chorus and the Radio-Symphonie-Orchester Berlin, conducted by Riccardo Chailly. It’s available to download from iTunes.