Advert: The Co-operative Food – Summer
Music: Andy Williams – It’s The Most Wonderful Time of the Year
In what looks like a boldly clever move, Co-operative Food have chosen a Christmas song as the soundtrack to their summer TV ads. It’s The Most Wonderful Time of the Year is the popular Andy Williams classic, originally released in 1963. It’s not the first time the song has been used in non-Christmas ads. Other advertisers, including Staples, have used it to proclaim that the Most Wonderful Time of the Year is actually when the kids go back to school. Christmas or not, Andy Williams’ classic song is available to download from iTunes.