Advert: Let There Be Beer – Let There Be Beer
Music: Climb Ev’ry Mountain (Reprise) from The Sound of Music
It’s not unusual to see a beer ad on TV, but this is an unusual beer ad in that it’s not promoting any particular brand but rather beer in general. Let There Be Beer is an industry campaign involving the likes of the British Beer & Pub Association, the Society of Independent Brewers, and brewers Anheuser-Busch InBev, Carlsberg, Heineken, Molson Coors, and SABMiller. The soundtrack is a special version of the choral reprise of Climb Ev’ry Mountain (sometimes incorrectly listed as Climb Every Mountain) from the Rodgers and Hammerstein musical The Sound of Music. It sounds very similar to the version performed by the chorus and orchestra at the end of the Sound of Music motion picture soundtrack, which you can download from iTunes.