Advert: Sky Sports – Sky Difference with David Beckham
Music: Stevie Wonder – For Once In My Life
Newly-retired David Beckham will be watching football rather than playing it this season, and in this TV ad he demonstrates various different ways of watching Sky Sports. Sky have wheeled out football’s big gun in an effort to beat new rivals BT Sport, and this doubtless expensive ad is showing across various non-Sky channels during the pre-season. The soundtrack is the 1978 Stevie Wonder hit song For Once In My Life. It’s available to download from iTunes.