Advert: Southern Comfort – Shampoo
Music: Lou Johnson – The Beat
This latest TV ad in the Southern Comfort Whatever’s Comfortable campaign, following the hugely popular Beach ad with the guy in comfortable Speedos, features a chap enjoying a very comfortable shampoo. The soundtrack features another slice of rare groove soul, this time from underrated Brooklyn singer Lou Johnson. The song is The Beat from the 1972 album With You In Mind, which was produced by New Orleans legend Allen Toussaint. The album is out of print and ultra-rare, but the song does appear on a couple of Lou Johnson compilations. Oddly, although the compilations are available on iTunes, The Beat has been removed from them. Luckily, The Beat does still remain available to download from Amazon.