Advert: Barclays Premier League – Thank You
Music: L’Orchestra Cinematique – I Can’t Stop Loving You (Though I Try)
As the 2013/14 Premier League season gets underway, sponsor Barclays thanks fans with this TV ad and its #YouAreFootball campaign. The elderly fan in the ad is Billy Ingram, who has been an Everton supporter for more than 70 years. The ad features a cover version of the Leo Sayer song I Can’t Stop Loving You (Though I Try) specially created for the ad in a collaboration between MassiveMusic London and The Most Radicalist Black Sheep Music at the BBH London agency. The vocalist is Samantha Whates. UPDATE: The track has now been released under the artist name L’Orchestra Cinematique. It’s available to download from iTunes.