Advert: Citroën DS3 – Challenge Convention
Music: Discobitch – C’est Beau La Bourgeoisie
This summer 2013 TV ad for the Citroën DS3 features hundreds of uniformed people marching through cityscapes, then cuts to the non-uniformed DS3, with the slogan ‘challenge convention’. The track is C’est Beau La Bourgeoisie by French duo Discobitch (Kylian Mash and Laurent Konrad). The song was a hit in continental Europe when it was released in 2008, but isn’t easy to find in the UK. A version of the song, hidden away on an obscure dance compilation, can be downloaded from iTunes, and used copies of the CD are available from the Amazon marketplace.