Advert: Sony Xperia Z1 – The Best of Sony for the Best in You
Music: Lucy Rose – Movin’ On Up
This TV ad for the Xperia Z1 smartphone promises “the best of Sony for the best of you”. The global marketing campaign, created by adam&eveDDB, is Sony’s biggest to date. And it could turn Warwickshire singer Lucy Rose into a global star. The ad features Lucy’s specially-recorded cover version of Primal Scream’s 1991 track Movin’ on Up, from the album Screamadelica. Lucy’s cover isn’t currently available, but watch this space.