Sony Xperia Z1 – The Best of Sony

Advert: Sony Xperia Z1 – The Best of Sony for the Best in You
Music: Lucy Rose – Movin’ On Up

Download Primal Scream original from iTunes
Download Primal Scream original from Amazon

This TV ad for the Xperia Z1 smartphone promises “the best of Sony for the best of you”. The global marketing campaign, created by adam&eveDDB, is Sony’s biggest to date. And it could turn Warwickshire singer Lucy Rose into a global star. The ad features Lucy’s specially-recorded cover version of Primal Scream’s 1991 track Movin’ on Up, from the album Screamadelica. Lucy’s cover isn’t currently available, but watch this space.

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