Advert: AXA – Little Things Mean a Lot
Music: Little Shoes Big Voice – Little Things Mean a Lot
These AXA TV ads, created by Kitcatt Nohr Digitas, highlight AXA’s healthcare and home insurance services, and explains how fast track appointments allows customers to get on with their lives, and how, when stolen jewellery can’t be replaced, AXA will work to create a copy. The soundtrack is a specially-recorded version of the song Little Things Mean A Lot, which was a number one hit for Kitty Kallen in 1954. The version in the ad was produced by Aardvark Sound and performed by Little Shoes Big Voice, a duo featuring Jack Durtnall and Emily Harvey. UPDATE: The AXA version of Little Things Mean A Lot has now been released as a single and is available to download from iTunes.