Co-operative Food – Christmas 2013

Advert: Co-operative Food – Christmas 2013
Music: She & Him – The Christmas Waltz (re-record)

Download The Christmas Waltz by She & Him from iTunes
Download The Christmas Waltz by She & Him from Amazon

This Co-operative Food Christmas TV ad, from Leo Burnett, invites customers to relax with Christmas just round the corner, and promotes the hashtag #relaxmas. The ad was shot in Timperley, Greater Manchester, home of the late, great Frank Sidebottom. The soundtrack is a re-record of the She & Him version of The Christmas Waltz. The song was originally released by Frank Sinatra in 1954, and has subsequently been covered scores of times, including in 2011 by She & Him, AKA Zooey Deschanel and M. Ward. The version used in the ad is a re-record of the She & Him cover. Re-records are often used in TV ads, for example where the rights to the original aren’t available, or where the original isn’t a good match for length or tempo. You can download the She & Him version from iTunes.

See all the Christmas 2013 TV ads here

One thought on “Co-operative Food – Christmas 2013

  1. Loved the ad and message that Christmas should be about enjoyment – a relaxed shop, time to look around and appreciate the fun and festivities. The lady in the red dress portrayed that beautifully.

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