NJOY – Friends Don’t Let Friends Smoke

Advert: NJOY – Friends Don’t Let Friends Smoke
Music: Avicii – Hey Brother

Download track from iTunes
Download / CD from Amazon

This unusual TV ad for electronic cigarette company NJOY takes an anti-smoking stance, asking viewers to encourage friends to swap real cigarettes for electronic ones. Electronic cigarettes will be licensed and regulated in the UK from 2016. The song used in the ad is Hey Brother by Avicii. It’s available to download on iTunes.

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