Advert: Vodafone – The Call
Music: Max Cooper & Tom Hodge – Fragments of Self
Vodafone aims to highlight the dependability of its mobile network with this TV ad, featuring real firefighters and the message that 77% of emergency services use Vodafone. The soundtrack is the opening passage of the track Fragments of Self by Max Cooper and Tom Hodge. It’s actually an electronic dance track from DJ Cooper, but the bit you hear on the ad is the opening piano fragment by pianist Hodge. The ad is from GREY London, and the sync was arranged by the Manners McDade agency, who put Cooper and Hodge together to create the track. You can download Fragments of Self from iTunes.