Advert: IKEA – METOD Kitchen Range
Music: Electric Guest – This Head I Hold
This latest TV ad in IKEA’s Wonderful Everyday campaign takes us into the kitchen, which IKEA says is the busiest room in the house. The ad showcases METOD, the Swedish store’s first new kitchen range in 25 years, and also provides us with the correct pronunciation of i-key-a. The music is a track called This Head I Hold by Electric Guest, an LA band who released their album Mondo in 2012. This Head I Hold was featured on the album and also released as a single, and it’s available to download from iTunes.