Advert: Pepsi – Now Is What You Make It
Music: Janelle Monáe – Heroes (Pepsi Beats of the Beautiful Game)
The build up to the 2014 World Cup starts here with this Pepsi TV ad urging viewers to ‘live for now’. In the ad, a young chap dribbles a football through Brazilian streets and meets a few familiar faces – look out for appearances from Lionel Messi, David Luiz, Jack Wilshere… (The ad doesn’t actually mention the World Cup as the tournament’s official soft drink sponsor is Coca-Cola not Pepsi.) The soundtrack is a cover of David Bowie’s Heroes recorded for the campaign by Janelle Monáe. The track, Heroes (Pepsi Beats of the Beautiful Game), is available to download from iTunes.