Advert: ITV – ITVBe Channel Launch
Music: Florrie – Live A Little
ITV launches a new free-to-air channel on 8 October 2014, and this trailer ad introduces ITVBe, the new home for ITV’s lifestyle and reality TV shows, including The Only Way is Essex. The song used in the ad is Live A Little by Florrie, AKA Florence Arnold, a singer, songwriter, drummer and model from Bristol. Live A Little is available to download from iTunes.