Argos – Get Set Go

Advert: Argos – Get Set Go
Music: The Heavy – How You Like Me Now?

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This flashy Argos TV ad, showcasing big brands as the run-up to Christmas begins, features dancers, skateboarders and BMX riders, and is the company’s biggest-ever advertising campaign. (You can see more ads in the campaign here.) The soundtrack is familiar at TV Ad Music, having previously featured in popular ads for the likes of Strongbow and Jaguar. It’s called How You Like Me Now? by The Heavy, from the Bath funk rockers’ 2009 album The House That Dirt Built. It’s built around a sample from Dyke & the Blazers’ rare groove classic Let a Woman Be a Woman, Let a Man Be a Man. You can download How You Like Me Now from iTunes.

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