Advert: Kellogg’s Special K – Sing A Rainbow
Music: Specially Recorded – Sing A Rainbow
This ad, another in Kellogg’s Special K ‘Live in Colour’ campaign, invites viewers to add colour to their day with the Special K breakfast range, including granola and flakes. The ad, from Leo Burnett London, features a specially recorded version of the song Sing A Rainbow. Although now regarded as a children’s song, Sing A Rainbow originally featured in the 1955 film Pete Kelly’s Blues, where it was sung by Peggy Lee in her Oscar-nominated role as alcoholic jazz singer Rose Hopkins. The song became a chart hit in the UK in 1966 after being recorded by Cilla Black. Incidentally, the colours of the rainbow listed in the song’s lyrics are incorrect. The ad version isn’t commercially available, but you can download the Cilla Black version from iTunes.