Shredded Wheat – Live From The Heart: Dave

Advert: Shredded Wheat – Live From The Heart: Dave
Music: Bobby Angelle – It’s Just Gotta Be That Way

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Meet Northern Soul fan Dave in this uplifting Shredded Wheat TV ad from McCann London. In the mini-documentary (the video above is the full two-minute version), Dave explains how he comes alive on the dance floor with the aid of early Northern Soul music (and Shredded Wheat, obviously). The track featured in the ad is the ultra-rare dancer It’s Just Gotta Be That Way by Bobby Angelle, written by Arthur Wright and released on the Money Records label in 1968. Luckily, it has been reissued on the Kent/Ace compilation album The Soul Of Money, and is available to download from iTunes.

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12 thoughts on “Shredded Wheat – Live From The Heart: Dave

  1. Wonder if he sprinkled sugar or speed on his shredded wheat, how real is this or are they just actors because i never saw anybody dancing in a jacket like Daves wearing, didnt see anybody wearing hats like that either.

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