Advert: Lynx Black – Bring the Quiet
Music: Novo Amor – Welcome to the Jungle
Lynx shifts its marketing down a gear to bring us a relatively subdued TV ad for the new Lynx Black “understated” grooming range. Lynx is known as Axe outside of the UK. The song is a specially commissioned new-folk cover of a rock classic that ends up sounding very much like Bon Iver. The artist is Novo Amor, the trading name of Cardiff musician Ali Lacey. The song is Welcome to the Jungle, originally from Guns N’ Roses, 1987 debut album Appetite for Destruction. Novo Amor’s take on Welcome to the Jungle is available to download from iTunes.