Smirnoff – Filter the Unnecessary

Advert: Smirnoff – Filter the Unnecessary
Music: Psychemagik – Mink & Shoes (Snippet)

This Smirnoff vodka TV ad conveys something of an anti-hipster message, suggesting viewers ‘filter the unnecessary’, including overly coiffured beards and indoor sunglasses. The soundtrack features a snippet of a new track by UK DJ duo Psychemagik called Mink & Shoes. You can listen to to the 2-minute snippet below, and watch this space for news of a full release.

2 thoughts on “Smirnoff – Filter the Unnecessary

  1. When will full version of this be released? Why only release a snip? Also the ad version is a little different ?

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