Advert: H&M – Summer Starts Now
Music: Axwell /\ Ingrosso – Sun Is Shining
This H&M summer 2015 TV ad follows models Natasha Poly, Doutzen Kroes, Adriana Lima and Joan Smalls as they make their way, by bike, boat, jeep and plane, to Antigua for beach and bikini fun under the hashtag #summerstartsnow. The suitably summery dance track is Sun Is Shining by Axwell /\ Ingrosso, the Swedish EDM duo made up of Sven Axel Hedfors and Sebastian Ingrosso. (Their stylized name uses a forward slash and backward slash (or solidus and reverse solidus) rather than an & (or ampersand) or just plain “and”.) Sun Is Shining is from the duo’s forthcoming album. UPDATE: You can now download Sun Is Shining on iTunes.