Advert: Alzheimer’s Research UK – Fightback
Music: Imagine Dragons – Friction
This major new TV ad for Alzheimer’s Research UK’s Fightback Campaign edits together a rapid collection of clips, including several featuring the late Sir Terry Pratchett, to present a compelling case for joining the fight to beat Alzheimer’s disease and other forms of dementia. The music track featured in the ad is Friction by Imagine Dragons, which is available on iTunes. You can support Alzheimer’s Research UK here.