Advert: Nationwide – On Your Side For Generations
Music: Sleeping At Last – I’ll Keep You Safe
Nationwide Building Society uses the metaphor of a scarf passed down through generations to demonstrate how it has been with customers for almost 170 years, in this major new TV ad. The song is the UK version of I’ll Keep You Safe by Sleeping At Last, which is the stage name of Illinois musician and songwriter songwriter Ryan O’Neal. I’ll Keep You Safe is available to download on iTunes.