Advert: Carlsberg – Haircuts
Music: Capitaine Ploufe – Pump Up The Jam (Technotronic re-record)
If Carlsberg did haircuts they would probably be… That’s the idea behind this TV ad, featuring a girl group barbershop quartet singing Euro dance hit Pump Up The Jam. The song was originally a hit in 1989 for Belgian outfit Technotronic, but this is a cover version re-record created for the ad by Paris-based music production company Capitaine Ploufe. It’s not available to download, but you can download the Technotronic original on iTunes.