IKEA – Rediscover the Joy of the Kitchen

Advert: IKEA – Rediscover the Joy of the Kitchen
Music: Brenton Wood – Psychotic Reaction

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The kitchen is a wonderful place to monkey around in. That seems to be the message of this latest Wonderful Everyday campaign TV ad from IKEA, directed by Juan Cabral at MJZ London, and featuring a troop of curious monkeys discovering a kitchen in their jungle home. The garage rock track used in the ad is Psychotic Reaction by Brenton Wood, from his 1967 album Oogum Boogum. The song had been written and recorded a couple of years earlier by Count Five. Brenton Wood’s version is available to download on iTunes and listen to on Apple Music.


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