Advert: Ribena – Can’t Get More Ribenary
Music: Tigermonkey – Zooby Doo
This quite bonkers Ribena TV ad features, among other things, moustachioed rabbits in sunglasses, hat-wearing hedgehogs, and owls shooting lasers from their eyes. The ad, from the JWT agency, is part of a £6 million campaign to reposition Ribena as a drink for young adults rather than children, following Tesco’s recent decision to ban drinks aimed at children that contain added sugar. The music track is the suitably eccentric Zooby Doo by Tigermonkey, who describe themselves as a “London based Gangsta-Nerd duo with sassy lyrics n fat beats”. UPDATE: Zooby Doo is now available to download on iTunes.