Advert: Asda – #becauseitschristmas
Music: Fleur East – Sax
The first big Christmas 2015 TV ad arrives courtesy of Asda on the first day of November, for better or for worse, and features things people only do #becauseitschristmas. The song is Sax by Fleur East, the runner-up from last year’s X-Factor. Sax is released as a single on 6 November ahead of Fleur’s debut album and is available to download on iTunes. Update: Sax also features in Asda’s Extra Special range Christmas ads, see below.