Advert: The Kraken Rum – Black Ink
Music: Heidelberg Quintet – By The Beautiful Sea (re-record)
This stylishly slithering TV ad for The Kraken black spiced rum offers a very close-up view of the mythical sea creature. The old-time nautically-flavoured soundtrack is the song By The Beautiful Sea, originally recorded by the Heidelberg Quintet featuring Billy Murray in 1914. It was the most popular song in the US at the outbreak of the Great War. The version in the ad sounds similar to the Heidelberg version, but it’s actually a re-record. The original is available to download on iTunes.