Advert: Coca-Cola – Taste the Feeling Anthem
Music: Conrad Sewell – Taste the Feeling
Coca-Cola have commissioned a new “brand anthem” for their 2016 global Taste the Feeling campaign, written by US production music trio Space Camp and performed by UK-born, Australia-raised singer Conrad Sewell. As well as this introductory ad, the song features in various other forms in other ads (see below), performed by Space Camp. Coke will be unleashing more versions of the song over the next few months and through the Euro 2016 football tournament, including a single version with Swedish musician and producer Avicii. In the meantime, Conrad Sewell’s first version is available to download free from the Coca-Cola website.