Advert: Kellogg’s Special K – Now With More Red Berries
Music: Icona Pop – I Love It (feat Charli XCX)
The straightforward message of this TV ad is that Special K breakfast cereal and cereal bars now contain more red berries, hence lots of excited leaping around. The song is I Love It by Icona Pop featuring Charli XCX, a UK number one from 2013. Icona Pop is Stockholm duo Caroline Hjelt and Aino Jawo, and Charli XCX is Stevenage singer Charlotte Emma Aitchison. I Love It has previously featured on Volvic, Samsung and Sky TV ads. It’s available to download on iTunes.