Advert: Sofaworks – Sofology
Music: Supermode – Tell Me Why
What exactly is “Sofology”? We’re not exactly sure, even after reading Sofaworks’ explanation. It’s not a rebrand, apparently, but a new “mantra”, standing for “comfort, freedom, quality and value”. Luckily Neil the Sloth and the voice of Craig Cash are back to sooth any sofa-based confusion. The song is Tell Me Why by Supermode, a Swedish mash-up of the Bronski Beat songs Smalltown Boy and Why? Why indeed. It’s available to download on iTunes.