Advert: Fiat 500X – Gives SUV New Meaning
Music: Pharrell Williams – Freedom
Fiat introduces the new Fiat 500X with this TV ad, giving new meanings to the abbreviation SUV, from Stylish Urban Vehicle to Starry Utopia Vehicle. Perhaps surprisingly, Fiat have chosen a music track with a strong association with another brand. Freedom by Pharrell Williams was used to launch Apple Music’s Beats 1 last summer. It was subsequently released as a single, and is available to download on iTunes.