Advert: Guinness – John Hammond
Music: Benny Goodman – Sing, Sing, Sing (re-record)
This latest Guinness ad tells the story of John Hammond, “the intolerant champion”, a disc jockey who heard no colour in music and talent-spotted some of jazz music’s greatest performers. The jazz instrumental featured is a re-recorded version of Benny Goodman’s Sing, Sing, Sing. The track began life as the swing song Sing, Sing, Sing (With a Swing), written and performed by Louis Prima, and released in 1936. (Co-incidentally, a version of that song features in the current Foxy Bingo TV ad.) A year later, Benny Goodman released his much-loved jazz instrumental. The re-recorded version in this ad is from the highly-rated soundtrack of the 1993 movie Swing Kids, which you can get on CD from Amazon. Benny Goodman’s classic version is available to download on iTunes.