Advert: Heineken – Moderate Drinkers Wanted
Music: Soundtree – Holding Out For A Hero (Bonnie Tyler cover)
Heineken’s new global TV campaign takes the unusual step of discouraging drinking – or at least encouraging drinking in moderation. The ad, shot in Los Angeles, features a group of women who are evidently sick of over-served men, and are Holding Out For A Hero, while singing the Bonnie Tyler soft rock classic. The version of the song for the ad was produced by Evan Jolly and Peter Raeburn at Soundtree. The Bonnie Tyler original is available to download on iTunes.