Advert: Boohoo – #MoreThanJustAGirl
Music: Mura Masa – What If I Go?
The Spring 2016 TV ad from Boohoo.com pairs fierce females with the hashtag #MoreThanJustAGirl. Interestingly, the ad is soundtracked by a new single from Mura Masa, who can also be heard on the current PrettyLittleThing TV ad. (This may be explained by the fact that Boohoo and PrettyLittleThing are owned by the same family.) Gonna-be-big 19-year-old electronic musician, producer and label boss Mura Masa, aka Alex Crossan, is originally from Guernsey and now based in Brighton. This track is called What If I Go?, featuring vocals from Bonzai, and it’s available to download on iTunes.