Advert: Magners – Whatever Makes You #HoldTrue
Music: Various Artists – I’m Free (Rolling Stones)
Magners launches its Hold True campaign, encouraging viewers to march to the beat of their own drum, with this TV ad, featuring an eclectic mix of eleven different artists performing their own versions of the Rolling Stones song I’m Free. The artists involved are: Daze (singer); Bellatrix (beatboxer / double bassist); Gaz and The Trojans (blues band); Andy Robinson (singer / guitarist); Scarletinas (rock band); Tom Moth (strings); Jack Cowen (drummer); Bruno Wizard (punk rock singer); Krystle Warren (singer / guitarist); Tom Burke (lead singer of indie / rock band); and Genesis Elijah (rapper). Music supervision and rights were handled by Fold7. I’m Free, originally released by the Rolling Stones in 1965 as the B-side to Get Off Of My Cloud, was also a top five hit for the Soup Dragons in 1990. The versions from the ad aren’t available, but you can download the Rolling Stones and Soup Dragons versions on iTunes.