Advert: Kopparberg – Brewery
Music: The S.A’s – Bespoke Track
Shot in the cider brand’s Swedish hometown of Kopparberg, this TV ad features a brewery worker who is very happy with his lot, taking inspiration from the Swedish phrase “Fånga Dagen”, meaning “life’s what you make it”. The music is a specially-created track, made using real-life sounds to complement the natural feel of the ad, and credited to the curiously-punctuated The S.A’s, with sound by Factory, engineered by Jon Clarke. It’s not currently available to download, but Kopparberg suggest it might be released in the future, so watch this space.