Advert: Virgin Media – 9.58 Seconds Usain Bolt #BeTheFastest
Music: Arch Birds – Original Track
This superb break-straddling Virgin Media TV ad celebrates Usain Bolt and his record-breaking 9.58 seconds 100-metre time in a dazzling collage of 9.58-second segments, covering Bolt’s training routine, his childhood, his dancehall reggae, and more. “This is what it feels like to be the fastest,” says narrator Michael Johnson, in an obvious nod to Virgin’s fibre optic broadband offering. The ad was created by BBH London, and shot by Seb Edwards for Academy. The music that drives it is an exclusive track by London synth duo Chris Hill and Brad Webb, operating as Arch Birds. It’s not currently available to download, but watch this space.