Betfair – Ready?

Advert: Betfair – Ready?
Music: TNGHT – Higher Ground

Download track on iTunes
Get track at Amazon

Betfair’s latest TV ad is visually striking, even if the central message (“A champion is someone who’s ready when the bell rings. Not just before. Not just after. But when it rings.”) doesn’t really make sense. The music track is Higher Ground by TNGHT, the vowelless Scottish/Canadian duo of Hudson Mohawke and Lunice. It’s available to download on iTunes.

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