Advert: Heinz Beanz – Can Song
Music: Si Hulbert – Can Song
Kraft Heinz offers a rhythmic challenge to viewers in this news TV ad for Heinz Beans, sorry Beanz. Possibly inspired by the movie Pitch Perfect’s Cups song, the #CanSong ad invites viewers to throw, scrape, thumb and tap their empty cans in time to a specially-composed tune. The Can Song was written by songwriter and producer Si Hulbert, who has previously worked with One Direction and Ed Sheeran. It isn’t available to download. If you’re keen to master the Can Song, there’s a “How To” video below.