Advert: John Lewis – Christmas 2016 #BusterTheBoxer
Music: The Vaults – One Day I’ll Fly Away (Randy Crawford cover)
The John Lewis Christmas TV ad has become something of a British institution in recent years. Following online teaser trailers, the full 2016 ad launched on 10 November, and you can watch it here. After a mixed response to last year’s ad, John Lewis have played it a little safer, focussing on a loveable dog, Buster the Boxer, who watches various garden animals enjoying his owner Bridget’s Christmas present trampoline before, on Christmas morning, enjoying the trampoline himself. John Lewis is supporting the Wildlife Trusts this year, and you can buy Buster and friends toys, with a portion of the proceeds going to the charity, from the John Lewis Christmas shop. The much-anticipated music track is a cover version of Randy Crawford’s 1980 ballad One Day I’ll Fly Away, performed for the ad by London trio The Vaults, fronted by singer Blythe Pepino. The track was also released on 10 November, and is available to download on iTunes.