Advert: Actimel – Rock’n’Roll Roadworker
Music: Ram Jam – Black Betty
Actimel presents a day in the life of a rock’n’roll roadworker in this TV ad, suggesting the yoghurt drink is a strong way to conquer your day. The familiar rock track is Black Betty by Ram Jam from 1977. It’s actually a cover version of an African American folk song popularised in 1939 by Lead Belly. The Ram Jam veersion is available to download on iTunes.